Today, Luminor and its partners opened a website which offers practical and step-by-step advice for the establishment and development of an online shop. There are also three case studies of companies that had recently the chance to develop their e-business further with the help of Luminor and the partners. Oriented to helping local businesses, the online shop development website is in Estonian and can be found here.
“This spring, many companies found themselves in a situation where they had to close their physical sales channels and seriously start thinking about the development of their online shops,” said Kristjan Jasinski, Head of External Partners at Luminor. “As the demand for online shops increased massively during the crisis caused by the coronavirus, we wanted to support local companies in these challenging times. First, we announced Call for Businesses and selected three companies that got hands-on help from Luminor and partners to create their e-shop or develop existing one. Then, we and our good partners created also a series of mini videos, where we give practical advice to all who want to launch their online business by themselves,” said Jasinski.
According to the Head of External Partners at Luminor, the mini videos on the new website cover topics from the selection of a business plan and marketing strategy to digital marketing. “Most of the attention is on selecting an online shop platform considering the nature of the specific business,” explained Kristjan Jasinski. “We also speak about the advantages of doing things oneself and the legal requirements that each online shop owner should know.”
Luminor and its partners organised a Call for Businesses in April in order to help at least three companies in each of the Baltic State establish a good online shop for their business or develop their existing one further. The deciding factor when selecting the companies was the extent to which the existing partners can help the company and the desire to have at least one social enterprise in the selection. In Estonia, 91 companies applied and the ones selected are Falcon Japan OÜ, which manages Japanese restaurants under the Tokumaru brand, the Maarja-Magdaleena Guild, which unites craftsmen and artists in Pärnu, and OÜ Luxveg from Tartu County, whose main activity is growing mini-versions of herbs, spices and edible flowers as well as baby vegetables.
According to Jasinski, the big number of applicants was a positive surprise, but also confirmed that enterprises had been waiting for such assistance. “Many of the companies that submitted applications had been operating for more than two and five years that had no online shop at all or only a rather basic one. This is why we immediately started developing the advice website as well, so that the companies that were not selected and everyone else interested in this can start developing their online businesses themselves. We are pleased that we can help our clients as well as all other local companies,” emphasised Jasinski.
The following partners will help create solutions for online businesses and give advice via the mini videos in spring/summer 2020: creative agency Sviiter, Shopz solution of business software developer Erply, Voog with its website platform, ShopRoller that offers online shop platforms, digital media agency OCTA, Lumav that represents Magentot in Estonia, website creator Webhunt, web service provider Zone Media, digital agencies Impact 80/20 and Turundus.eu and logistics service provider Pakipoint. RekFoto from Pärnu and Lauri Laan help with product photos.